Segment Metrics dbt Package (Docs)

This package is built on top of dbt-labs-segment package which

• Performs "user stitching" to tie all events associated with a cookie to the same user_id
• Transforms pageviews into sessions ("sessionization")

🛑 Few things to keep in mind

These packages are under active development and are expected to change with dbt metrics as it evolves over time. As of now, dbt metrics requires users to define models to calculate metrics and these models are persisted on the warehouse. Keeping this in mind, we have currently modelled our packages such that metrics and the models calculating these metrics have a 1:1 mapping, which is why you will see multiple metrics for the same conceptual metric entity accounting for different time grains and dimensions. In future, with the roll out of dbt Server and evolution of dbt metrics, we expect to streamline our packages to remove these redundancies.

The metrics in these packages are transformed on top of source data ETL'd via Fivetran to your warehouse. Make sure you have connected your SaaS source with Fivetran for the packages to work properly.

📣 What does this dbt package do?

This package provides pre-built metrics for Segment data from Fivetran's connector. It uses data in the format described by this schema information.

This package enables you to access commonly used metrics on top of Segment Event Data.

Metrics

This package contains transformed models built on top of dbt-labs Segment. A dependency on the referred package is declared in this package's packages.yml file, so it will automatically download when you run dbt deps.

The metrics offered by this package are described below (All metrics are available at daily and monthly granularity)

metric	description
Segment Number of Sessions	Number of app sessions taking place
Segment Number of Sessions By Device Category	Number of sessions segmented by device category
Segment Number of Sessions By Referrer Source	Number of sessions segmented by the website that brings the traffic
Segment Unique Users	Unique users recorded across your website and mobile applications. This is based on the Segment Identify API
Segment Unique Users Segmented By Country	Unique users recorded across your website and mobile applications segmented by user's country derived from their location. This is based on the Segment Identify API
Segment Unique Users Segmented By Country and City	unique users recorded across your website and mobile applications segmented by user's country & city derived from their location. This is based on the Segment Identify API
Segment Page Views	number of page views for your website
Segment Page Views Segmented By Page Path	number of page views for your website segmented by page path
Segment Event Count Segmented By Event Type	count of events segmented by event type based on Segment's Track API
Segment Average Session Duration in Seconds	average session duration in seconds. Sessionization is done on top of data from Segment's Page API
Segment Average Session Duration in Seconds Segmented By Device Category	average session duration in seconds segmented by device category. Sessionization is done on top of data from Segment's Page API
Segment Average Session Duration in Seconds Segmented By Referrer Source	average session duration in seconds segmented by source of the traffic. Sessionization is done on top of data from Segment's Page API
Segment Unique Visitors	number of unique visitors visiting your website. Visitors include anonymous users too
Segment Unique Visitors Segmented By Country	number of unique visitors visiting your website segmented by user's country derived from their location. Visitors include anonymous users too
Segment Unique Visitors By Segmented Country and City	number of unique visitors visiting your website segmented by user's country & city derived from their location. Visitors include anonymous users too

🎯 How do I use the dbt package?

Step 1: Prerequisites

To use this dbt package, you must have the following:

• At least one Fivetran segment connector syncing data into your destination.
• A BigQuery, Snowflake, Redshift, or PostgreSQL destination.

Step 2: Install the package

Check dbt Hub for the latest installation instructions, or read the dbt docs for more information on installing packages.

Include in your packages.yml

packages:
  - git: "https://github.com/HousewareHQ/dbt_segment_metrics.git"
    revision: v1.0.0

Step 3: Define database and schema variables

By default, this package will look for your Segment data in the fivetran_segment schema of your target database. If this is not where your Segment data is, please add the following configuration to your dbt_project.yml file:

# dbt_project.yml

...
config-version: 2

vars:
  segment__source: your_database_name
  segment_schema: your_schema_name

Step 4: Separate metrics into different schema

By default, this package will compute all the metrics in your target schema inside target database. It's a good practice to add a suffix to your schema defining what source the metrics are coming from Go to your dbt_project.yml file

# dbt_project.yml

...
config-version: 2

models:
  segment_metrics:
    +schema: segment_metrics

🗄 Which warehouses are supported?

This package has been tested on BigQuery, Snowflake.

🙌 Can I contribute?

Additional contributions to this package are very welcome! Please create issues or open PRs against main. Check out this post on the best workflow for contributing to a package.

🏪 Are there any resources available?

• Provide feedback on what you'd like to see next
• Have questions, feedback, or need help? Email us at [email protected]
• Check out Houseware's blog
• Learn more about dbt in the dbt docs
• Check out Discourse for commonly asked questions and answers
• Join the chat on Slack for live discussions and support
• Find dbt events near you
• Check out the dbt blog for the latest news on dbt's development and best practices