diff --git a/R/utils-yaml.R b/R/utils-yaml.R
index d76a9903..a160a85b 100644
--- a/R/utils-yaml.R
+++ b/R/utils-yaml.R
@@ -177,7 +177,7 @@ create_pkgdown_yaml <- function(path) {
       branch  = siQuote(usr$branch),
       contact = siQuote(usr$contact),
       # What carpentry are we dealing with?
-      carpentry_name = siQuote(which_carpentry(usr$carpentry)),
+      carpentry_name = siQuote(which_carpentry(usr$carpentry, usr$carpentry_description)),
       carpentry      = siQuote(usr$carpentry),
       carpentry_icon = siQuote(which_icon_carpentry(usr$carpentry)),
       license        = siQuote(usr$license),
diff --git a/R/utils.R b/R/utils.R
index 916e0484..954ec28f 100644
--- a/R/utils.R
+++ b/R/utils.R
@@ -181,14 +181,19 @@ create_description <- function(path) {
   desc$write(fs::path(path_site(path), "DESCRIPTION"))
 }
 
-which_carpentry <- function(carpentry) {
+which_carpentry <- function(carpentry, carpentry_description = NULL) {
+  if (!is.null(carpentry_description)) {
+    return(carpentry_description)
+  }
   switch(carpentry,
     lc = "Library Carpentry",
     dc = "Data Carpentry",
     swc = "Software Carpentry",
     cp = "The Carpentries",
     incubator = "Carpentries Incubator",
-    lab = "Carpentries Lab"
+    lab = "Carpentries Lab",
+    # Default: match the input
+    carpentry
   )
 }
 
@@ -199,7 +204,9 @@ which_icon_carpentry <- function(carpentry) {
     swc = "software",
     cp = "carpentries",
     incubator = "incubator",
-    lab = "lab"
+    lab = "lab",
+    # Default: match the input
+    carpentry
   )
 }
 
diff --git a/inst/templates/config-template.txt b/inst/templates/config-template.txt
index a498314a..5612a679 100644
--- a/inst/templates/config-template.txt
+++ b/inst/templates/config-template.txt
@@ -8,8 +8,14 @@
 # lc: Library Carpentry
 # cp: Carpentries (to use for instructor training for instance)
 # incubator: The Carpentries Incubator
+# Note that you can also use a custom carpentry type. For more info,
+# see the documentation: https://carpentries.github.io/sandpaper-docs/editing.html
 carpentry: {{ carpentry }}
 
+# Custom carpentry description
+# This will be used as the alt text for the logo
+# carpentry_description: "Custom Carpentry"
+
 # Overall title for pages.
 title: {{ title }}
 
diff --git a/tests/testthat/test-utils.R b/tests/testthat/test-utils.R
index e31956b4..b42a2bcf 100644
--- a/tests/testthat/test-utils.R
+++ b/tests/testthat/test-utils.R
@@ -33,3 +33,15 @@ test_that("a sitemap can be generated for urls", {
   urls <- c("https://example.com/one", "https://example.com/two")
   expect_snapshot(urls_to_sitemap(urls))
 })
+
+test_that("which_carpentry_workshop works for default carpentries", {
+  expect_equal(which_carpentry("swc"), "Software Carpentry")
+  expect_equal(which_carpentry("dc"), "Data Carpentry")
+  expect_equal(which_carpentry("lc"), "Library Carpentry")
+  expect_equal(which_carpentry("cp"), "The Carpentries")
+})
+
+test_that("which_carpentry can take a custom description", {
+  expect_equal(which_carpentry("ice-cream", "Ice Cream Carpentry"), "Ice Cream Carpentry")
+  expect_equal(which_carpentry("mexican-guitars"), "mexican-guitars")
+})