Market Segmentation Modeling for Amazon and Barnes&Noble

This is a course project done at the Advanced Business Analytics/Intelligence class of UTDallas.
Topic is: Market Segmentation Modeling for Amazon Barnes&Noble
Programming language: SAS

Summary:

1. Extracted customer’s book buying behaviors for Amazon and Barnes & Noble by building customized BI models
2. Discovered 4 influential demographics factors on customer groups by using the NBD regression model
3. Estimated customer’s purchase propensity probability by applying the logistic regression model

All related codes are commented and included in the attached report "BookBuyingInsightsforAmazonandBN.pdf"
All detailed analytics are also included in the attached report.