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protima-tarafdar/README.md

Hey there, I'm Protima! 🚀✨

I'm a passionate Data Analyst with a knack for turning numbers into stories. Currently based in the Bay Area, CA, I thrive on extracting insights from data and translating them into impactful strategies.

💼 Professional Experience

🔍 University of Colorado Boulder

  • Data Analyst Intern at Media Relations
  • Boosted ad effectiveness by 20% through comprehensive analysis and A/B testing.
  • Expert in SQL, Cision, and data manipulation for audience reach and conversion metrics.

📊 Nielsen IQ (NIQ) - Vadodara, India

  • Research Executive, Analyst in Advanced Analytics (CPG, Retail)
  • Influenced marketing strategy resulting in a 50% increase in customer acquisition.
  • Led a team in implementing Python-based automation, saving over 100 hours of manual work.

🎓 Education

  • University of Colorado Boulder, Colorado, USA

    • Master of Science, Business Analytics

  • Madras School of Economics, Chennai, India

    • Post Graduate Diploma in Management, Finance

🚀 Skills

  • Programming Languages: Python, SQL, R, UNIX
  • BI & Analytics: Tableau, Google Analytics, Looker Studio, Tibco Spotfire
  • Analytics Expertise: Data Visualization, Machine Learning, Statistical Analysis
  • Specializations: CPG Analytics, Media Measurement, Marketing Mix Model, Marketing Funnel

🌈 Let's Make Magic Together

🔗 Connect with me:

Let's turn data into insights and create something amazing together! ✨

Popular repositories Loading

  1. US-Car-Rentals US-Car-Rentals Public

    An interactive dashboard on Tableau revealing data insights on Car rentals in the US.

  2. British-Airways-Data-Science British-Airways-Data-Science Public

    Utilized BeautifulSoup to webscrape data and gain company insights. Also applied Random Forest algorithm to predict customer buying behaviour.

    Jupyter Notebook

  3. BCG-Strategy-Consulting BCG-Strategy-Consulting Public

    Job simulation - market research to determine the feasibility of the proposed solution

  4. Category-Analysis Category-Analysis Public

  5. protima-tarafdar protima-tarafdar Public

  6. TF-Search-Surge-Trend-Story TF-Search-Surge-Trend-Story Public

    Performed Consumer Behavior Analysis using Google Trends for the word Tyson Chicken, and providing recommendations